Project Overview
Hollywood.com asked Imagistic to completely revamp the user interface for their high-profile, intensely targeted site -- catering to their massive celebrity fan base.
Solution
Imagistic delivered comprehensive information architecture and a Business Technology Plan, which served as the core foundation of their revamped site.
Project Details
- Better visual/content organization
- Improved usability flow and site navigation
- Dynamic display of fan content, with custom-built celebrity widget
- Improved performance and administration with the Platform, a recommended video publisher
- Ease of incorporating user-generated content, with our consultation on integrating Pluck, a social media engine
- 10%-30% page visit increase
- 3.5 million visitors monthly
- Business Technology Plan: Application Assessment
