Venice California Based Web Technology And Design Firm Imagistic To Provide Development Services
www.tolerance.org
www.teachingtolerance.org
www.splcenter.org
VENICE - May 2001- Having recently launched their premiere "anti-hate, pro-tolerance" Web site, www.tolerance.org, the Southern Poverty Law Center headquartered in Montgomery, Alabama has announced plans for a major expansion of the Teaching Tolerance portion of the site. Imagistic, a Southern California based Web technology and design company was selected to provide design and technology services for the project.
The expanded area will fulfill Teaching Tolerance's mission of helping teachers and parents foster respect and understanding in the classroom and beyond. The site will offer materials to assist educators and parents in responding to hate related incidents. The site will also serve as a clearinghouse for classroom oriented activities and materials intended to develop student tolerance of others and diversity appreciation.
Imagistic will be enhancing existing features and creating new material including; illustrated and audio storybooks, additional classroom activities, a tool enabling teachers and parents to better evaluate Web sites for content; interactive guides to help prevent and respond to hate related incidents; and pertinent education related news and resources.
Imagistic will also be responsible for developing the new look and feel of the section and streamlining and expanding the existing content publishing capabilities. Improved design and organization in the community areas of the site will make it easier for teachers across the country to share ideas and experiences online as well as apply for Southern Poverty Law Center education grants.
Upon launch, the site will also serve as the "virtual" home of Teaching Tolerance Magazine. The free, award-winning, offline magazine reaches K-12 educators, and is published twice a year. It features articles dealing with human rights advocacy and pro-tolerance issues in education. The Web site will allow educators to easily search back issues of Teaching Tolerance Magazine and find information relative to the grade levels and topics they are teaching.
"Teachers are instrumental in determining how children learn to perceive, react to and behave toward other," says Jim Carnes, Director of Teaching Tolerance. "Our goal with the site and Imagistic is to provide tools and information that will help educators create tolerant classroom communities and foster equity and justice beyond the school walls."
"The Internet as a means to distribute information is truly remarkable," says Imagistic's CEO Michael Weiss. "Unfortunately, not all that information is positive or humanitarian. We are extremely proud to be working with an organization whose mission it is to use the Internet to promote understanding, diversity and acceptance of others."
The new, expanded Teaching Tolerance Web site is set to launch in fall 2001 and will be reachable through the current Tolerance.org Web site or directly by pointing to www.teachingtolerance.org.
About Teaching Tolerance
The mission of Tolerance.org is to create a national community committed to human rights. Its goal is to awaken people of all ages to the problem of hate and intolerance, to equip them with the best tolerance ideas and to prompt them to act in their homes, schools, businesses and communities. Tolerance.org is a Web project of the Southern Poverty Law Center, a national non-profit civil rights organization that promotes tolerance and diversity and combats hate and discrimination through education, investigation and litigation. The Center's Teaching Tolerance project has won numerous education, social justice and media awards, including the Golden Lamp from EdPress, a Global Tolerance Award from Friends of the United Nations and an Academy Award for Short-Subject Documentary.
About Imagistic
Founded in 1997, Imagistic (www.imagistic.com) is a boutique professional Web and technology services company with an emphasis on design, e-business development and online branding. The company has developed numerous Web based initiatives for such clients as Bank of America, UCLA, CarsDirect.com, California Pizza Kitchen, and Estee-Lauder. Imagistic is based in Venice, California and works with local and remote clients in all businesses and industries.
