Imagistic Re-Designs And Re-Architects Premier Natural Food Company's Web Site To Better Serve Their Loyal Customers
http://www.kashi.com
http://www.kelloggs.com
VENICE - October, 2001 - Venice, California based Web Technology and Design firm Imagistic has re-launch the newly designed Kashi Company Web site. Kashi, a Kellogg company (NYSE: K), is known for its high quality, unprocessed and health oriented line of product brands including the original Kashi Pilaf, Good Friends Cereal, Puffed Kashi, Kashi GoLEAN Cereal Slimming System (soy-based cereal, shakes, and bars), Kashi Medley, Honey Puffed Kashi, Kashi Pillows (filled cereal snacks), Kashi GO (portable meals), and Kashi Baby & Me. The company, whose goal it is to encourage an overall healthy lifestyle, wants to use the site to reach their extremely loyal customer base and create a place that touts the benefits of their products to the uninitiated.
In keeping with Kashi's brand identity and grass-roots history, Imagistic was given the task of making the site friendly, informative and community driven. The site contains a significant amount of information about Kashi's products, healthy eating, weight management and the company. The site also contains community-oriented material, such as testimonials, success stories, recipes and weekly diet planners. Interested users can sign up to become a Kashi "Fan Addict" giving them added benefits such as coupons, weekly newsletters and access to special promotions.
The site also allows visitors to find the closest store carrying Kashi's products. And, although Kashi's products are widely available in markets nationwide, the site features easy e-commerce capabilities so users can purchase Kashi products online. This service is especially useful for customers that live too far from stores carrying Kashi's products, are interested in buying in bulk, or like the convenience of ordering from their home computer.
"When we started working with Kashi, we were astounded by the level of loyalty and dedication their customers had for their products," said Michael Weiss, Imagistic's CEO. "Our main goal when developing the new site was to continue to encourage and enhance that unique and impressive customer relationship."
The site can be found at www.kashi.com.
Based in La Jolla, California, Kashi Company was founded in 1984 by Philip and Gayle Tauber. The goal of the company is to empower consumers to achieve health and well being by providing all natural foods that are minimally processed and free of highly refined sugars, unnecessary additives, and preservatives.
Kellogg is the world's leading producer of ready-to-eat cereal and a leading producer of convenience foods, including toaster pastries, cereal bars, frozen waffles, wholesome snacks, and veggie foods. Kellogg products are manufactured in 20 countries and marketed in more than 160 countries around the world.
Founded in 1997, Imagistic (www.imagistic.com) is a boutique professional technology services company with an emphasis on design, e-business development and online branding. The company has developed numerous Web based initiatives for such clients as Bank of America, UCLA, CarsDirect.com, California Pizza Kitchen, and Estee-Lauder. Imagistic is based in Venice, California and works with local and remote clients in all businesses and industries.
