VENICE, CALIFORNIA – March 2004 – Imagistic and CrownPeak (http://www.crownpeak.com) will work together to create a sophisticated CMS managed online version of 411 Publishing’s well-known directories (LA411, NY411, et. al.). Focusing on increasing customization and visibility features for 411’s listees, Imagistic will design wizard-driven Premium Listings. With the business goal of significantly Increasing revenue, the newly designed site will offer listees the ability to purchase and build these enhanced listing capabilities. As well, the newly designed site will include enhanced search capabilities and site registration for exclusive site features and future marketing initiatives.
For over twenty-two years 411 Publishing has been serving the needs of thousands of people in the TV, Film and Video Production industries. They are best known for their print directories LA411 and NY411. However as the company forges into the new millennium, the time has come to update their suite of Web sites by adding new features for their users and building Content Management tools that will allow their staff to better manage the listings and content on the site.
Production has begun with a Phase 1 launch slated for late July, 2004.
About 411 Publishing
For over 22 years 411 Publishing has provided the entertainment industry with the finest directories available, setting the standard for quality information. The key to 411's success has been the rigorous fact checking that is performed, to make certain that only current, bona fide companies and services are listed in 411 publications. If the staff of 411 can't verify applicants as experienced professionals, they don't make it in the databases. A listing cannot be bought - it must qualify.
About Imagistic
Founded in 1997, Imagistic (www.imagistic.com) is an Internet software and services firm that specializes in Web application development. The company has developed numerous Web-based initiatives for such clients as Baxter BioScience, GE Private Asset Management, California Pizza Kitchen, Bank of America, Health Net, UCLA, CarsDirect.com, Southern Poverty Law Center and Estee-Lauder. Imagistic is based in Venice, California and works with local and remote clients in all businesses and industries.
