VENICE, CALIFORNIA – February 2004 – Chefmakers, a new cooking academy concept in Southern California, has partnered with Imagistic to take their brand and extend it online. The site, set to launch spring of 2004, will establish the ChefMakers brand and educate customers that ChefMakers is not your typical cooking school. The concept will offer a wide variety of "edutainment" activities, products and services which are oriented to the home chef – both adults and children – set in world class facilities.
"Our goal is to develop a world class site that embraces the ChefMakers’ philosophy of being professional and entertaining, by building a fun and functional Web site equipped with the tools to search, apply and pay for classes online," says Michael Weiss, CEO if Imagistic.
Site functionality will include online real time schedules on Class Programs, e-commerce capabilities for customers to sign up and pay for classes, Recipe of The Month, newsletter sign up and a retail section that highlights the equipment used on the premises.
About Chefmakers
The Chefmakers Cooking Academy is a new retailing concept offering a wide variety of “edutainment” activities, products and services which are oriented to the home chef – both adults and children – set in world class facilities. Chefmakers is designed to take advantage of the increasing interest in home entertainment and demand for “non virtual” cooking experiences. The tremendous popularity of celebrity TV chefs like Martha Stewart and Emeril Lagasse combined with the growing awareness of nutrition, problems of obesity in both adults and children and escalating health concerns with processed food has created a significant opportunity for educating and entertaining today’s home chef.
ABOUT Imagistic
Founded in 1997, Imagistic (www.imagistic.com) is an Internet software and services firm that specializes in Web application development. The company has developed numerous Web-based initiatives for such clients as Baxter BioScience, GE Private Asset Management, California Pizza Kitchen, Bank of America, Health Net, UCLA, CarsDirect.com, Southern Poverty Law Center and Estee-Lauder. Imagistic is based in Venice, California and works with local and remote clients in all businesses and industries.
