WESTLAKE VILLAGE, CALIFORNIA – April 2005 – Imagistic recently launched http://www.calcasa.org, a completely redesigned Web site for the California Coalition Against Sexual Assault.
"When CALCASA came to us, their site was in dire need of a complete overhaul. The brand was non-existent and the architecture made it impossible to navigate through their hundreds of pages on content," says Michael Weiss, CEO of Imagistic.
"We basically started from scratch, performing a content inventory, re-architecting the site, and working with the team at CALCASA to develop a Look & Feel that promotes their brand and gives them a design that is befitting to one of the nations leading organizations on sexual assault."
Imagistic also integrated their new Content Management System which gives the team at CALCASA total control of the site's content and more.
"The CMS provides CALCASA the ability to add / edit and delete content. It also has a deep front- and back-end user administration system and a hierarchical work flow for site administration," says Kevin Goldberg, CTO of Imagistic.
One of the key features on the site is a zip-code finder that allows users to find the rape crisis center closest to them. "This was a critical component for the client as there is nothing more important to victims of sexual assault than the ability to find help as quickly as possible," continues Goldberg.
"We are very pleased with the outcome of this site," says Weiss. "But more importantly, it feels great to work with an organization, such as CALCASA, that is dedicated to helping people and educating the state of California on the serious issues of sexual assault."
ABOUT CALCASA
The California Coalition Against Sexual Assault (CALCASA) provides the unifying vision and voice to all Californians speaking out against sexual violence. CALCASA's leadership at both the state and national level brings support, justice, and hope to victim/survivors of sexual assault, and to those who work to eradicate this pervasive problem in our communities.
Founded in 1980, CALCASA is the only statewide organization in California whose sole purpose is to promote public policy, advocacy, training and technical assistance on the issue of sexual assault. CALCASA's primary membership is the 92 rape crisis centers and rape prevention programs in the state. CALCASA affiliate membership category is for organizations, businesses, individuals and others committed to our mission and our vision of the elimination of sexual violence.
ABOUT IMAGISTIC
Founded in 1997, Imagistic (www.imagistic.com) is an Internet software and services firm that specializes in Web application development. The company has developed numerous Web-based initiatives for such clients as Baxter BioScience, GE Private Asset Management, California Pizza Kitchen, Bank of America, Health Net, UCLA, CarsDirect.com, Southern Poverty Law Center and Estee-Lauder. Imagistic is based in Westlake Village, California and works with local and remote clients in all businesses and industries.
