Imagistic Gives Proactiv Solution Site A Fresh, New Face And Offers A Treatment and Information Destination For Acne Sufferers.
http://www.proactiv.com
Venice, November 2000, -- With the goal of putting a fresh, new Web face on their hugely successful Proactiv Solution line of products, Guthy-Renker, one of the world's largest direct response television companies, has partnered with Venice-based web services company Imagistic.
The re-design and re-launch of the Proactiv Solution site, an acne treatment developed by dermatologists, Drs. Rodan and Fields, has helped numerous men, women and teens control their acne.
Imagistic was given the task of designing a site that clearly and elegantly emphasizes the product line, but at the same time remains sensitive to consumers coming to the site seeking help with the serious problem of acne. The new site, located at http://www.proactiv.com, has the striking and engaging look of a cosmetics site while maintaining the feel of a trusted and respected source for information about this skin condition.
"Acne is a difficult topic for people to deal with, we wanted to make sure the site didn't add more obstacles to finding a solution." says Imagistic Chief Creative Officer, Marcelo Ziperovich. "Guthy-Renker wanted the site to be user-friendly and accessible while not losing its sense of trustworthiness—and the site achieves that objective."
We are thrilled with the redesign and re-launch," says Guthy-Renker's Vice President of Internet Marketing, Wendy Giffords. "Together with Imagistic, we were able to reintroduce this amazing product in the most appealing and marketable way."
About Guthy-Renker
Established in 1988, Guthy-Renker is today one of the world's largest direct response television companies with a focus in every area of electronic retailing, making quality products available to U.S. and international consumers through broadcast television, cable and satellite, as well as telemarketing, direct mail and retail channels.
About Imagistic
Founded in 1997, Imagistic is a complete Web services company with an emphasis on branding, online community and technology development. Imagistic has designed over 60 web sites for such clients as CarsDirect.com, UCLA, Paramount Pictures, Kids Online and Jane Cosmetics (Estee Lauder).
