Venice Based Web Firm Imagistic Redesigns And Builds Custom Tools To Expand Wealth Management Site
http://www.centurioncm.com
VENICE - June 2001- Sherman Oaks based Centurion Capital Management, with the help of Venice based Web and technology services company, Imagistic, has re-launched their Web presence. The project includes a completely redesigned and eye-catching consumer site, a redesigned and expanded Investment Professionals site and several custom developed financial planning tools. For the last 15 years, Centurion Capital Management has been working with Investment Professionals nationwide to implement customized wealth management solutions designed to meet the diverse needs and lifetime financial goals of their individual investors.
Imagistic worked closely with Centurion to redesign and expand the two major portions of the Website. http://www.centurioncm.com/, is intended for the general public and features a smart new design and reconceived information architecture. The site articulates Centurion's philosophy and describes their full range of services. It also serves as an entry point for Investment Professionals interested in affiliating with the company.
The second portion of the site is a private and password protected area designed for the over 1000 Investment Professionals, or IPs, that are already affiliated with Centurion. These pages contain investment management information, financial news and research, and financial evaluation tools that assist Centurions IPs in recommending and managing their client's best options. One such tool is a dynamic questionnaire that allows IPs to determine which of Centurion's financial products, in what combination, will best suit a particular client's needs. The completed questionnaire creates a real-time Investment Policy Statement including customized portfolio data with specific graphs and other charts in a printer friendly document format. This allows Investment Professionals to easily pass on the information to their clients.
The private Investment Professional section contains detailed information on Centurion's various product offerings each with dynamically updated information such as Performance Growth Graphs, Portfolio Characteristics, Annualized Returns, Sector Allocations, Top Ten Holdings and expert commentary from Centurion's Investment Management team. In addition, Imagistic has begun building a robust content management system allowing Centurion's staff to easily update the large quantities of content the site contains on a regular basis. In the past, much of the information, planning and communication that took place between Centurion and its affiliated Investment Professionals had been achieved by a cumbersome exchange of paper, or in some cases, the use of CD ROM. The new site allows many of these interactions to occur online, in a direct, immediate and economical manner.
"It was clear that in order to achieve better efficiencies and facilitate stronger communication with our large force of Investment Professionals, we had to restructure our Web site" says Centurion's President, Joe Duran. "Imagistic brought our vision together, creating a site that is not only visually stunning, it fundamentally enhances our business."
Michael Weiss, Imagistic's CEO states, "This is a great example of form and function not being mutually exclusive. The site allows easy access to information, provides numerous useful tools and still manages to raise the bar aesthetically. That is the definition of a successful site."
Centurion Capital Management focuses on providing all-inclusive investment solutions to managing clients' money. The company began in 1985 and has been a pioneer in the field of asset management. Innovations include proprietary manager evaluation tools, administration and reporting systems and delivering institutional-caliber portfolio protection. Centurion is a member of the Securities and Exchange Commission (SEC), and has grown to become one of the largest independent investment advisors in the country. They currently manage over $2 billion in assets for clients worldwide.
Founded in 1997, Imagistic (www.imagistic.com) is a boutique professional Web and technology services company with an emphasis on design, e-business development and online branding. The company has developed numerous Web based initiatives for such clients as Bank of America, UCLA, CarsDirect.com, California Pizza Kitchen, and Estee-Lauder. Imagistic is based in Venice, California and works with local and remote clients in all businesses and industries.
