Overview (The Dream):
Hollywood.com asked us for a high-profile, intensely targeted site to cater to their wide celebrity fan base.
Solution (The Delivery):
imagistic delivered comprehensive information architecture and Business Technology Plan for tech documentation, which served as the core foundation of their revamped site.
End benefits for Hollywood.com:
- Better visual/content organization
- Improved usability flow and site navigation
- Dynamic display of fan content, with custom-built celebrity widget
- Improved performance and administration with Platform, our
recommended video publisher
- Ease of incorporating user-generated content, with our consultation on integrating Pluck, a social media engine
Success derived since its launch in 2008:
- 10%-30% page visit increase
- 3.5 million visitors monthly
imagistic service contributions:
- Business Technology Plan: Application Assessment
- Information Architecture
- Functional Specification for custom .NET CMS
- Project Management
- Design: HTML, XML
- SEO
- Technology: Consultation on Platform and Pluck
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Who They Are: Leading provider of news, information, and ticketing covering the entertainment and media industries.
Applicable URL: www.hollywood.com
Project Launched: 2008
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Launch Slideshow
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